Over the past couple of years at Samsung, I’ve had the opportunity to explore and work on a wide range of innovative, future-forward projects. Navigating ambiguity and uncertainty has pushed me to grow and refine my skills as a designer—balancing technological limitations with consumer needs while keeping business objectives in mind. This dynamic environment has allowed me to create innovative concepts grounded in research and aligned with company directions.
This project focused on extending Galaxy AI capabilities and envisioning AI and Generative AI use-cases and scenarios to elevate the Samsung Gallery experience. The key goal was to identify meaningful applications of the R&D team’s tech engines and innovations, to solve core key user needs and pain-points in order to to make the Gallery more intuitive, personalised, efficient and engaging.
THEMES
1. Defining Gallery Personalisation Framework
2. Research & Concept creation for AI & GenAI
3. Image & Video Editing mid to long term strategy & roadmap creation
Shaping the user experience for Samsung’s upcoming XR device by identifying key needs and desires, analyzing competitive experiences, and gathering VOCs to uncover key user pain points and requirements. Speculating scenarios and use cases, conceptualising experiences and developing strategic roadmaps for the Camera & Gallery of Samsung Moohan, in close collaboration with the Experience Planning team at Samsung HQ and the R&D team in India.
THEMES
1. Speculative Design Thinking
2. Concept developments for XR Camera & Gallery
3. Feature proposal to influence Lauch device commercialisation
Revamping Samsung’s AR Emoji product by identifying user expectations from digital avatars and identifying the gaps in the current experience . Worked in improving the products positioning within Samsung and identifying opportunities to extend its use-cases to VR environment. Ultimately proposing critical changes to the product and defining a meaningful use-cases for AR Emoji for Samsung Moohan device
THEMES
1. Re-imaginging & redesigning the AR Emoji Home experience
2. Proposing changing to simplify the product expereinces
3. Identifying meaningful use cases of Avatars in VR environments
